About us
One house, many crafts.
4th LvL is a creative and cultural agency. It brings together labels and publishing, consulting and events divisions, with one mission: helping African artists build solid careers.
The company carries the vision, administration and distribution. Each division has its own identity and team.
4th LvL Gospel
Christian music: praise, worship, gospel.
Maazone Africa
Afro-urban sounds, modern and borderless.
Artist Up-Grade
Career support, training and books.
4th LvL Events
Concerts, festivals and gatherings around our artists.
4th LvL Éditions
Managing and protecting the works of our songwriters.
The founder
Yannick Zagba
An Ivorian cultural entrepreneur, Yannick Zagba was the first artistic director and project manager of Sony Music Entertainment Côte d'Ivoire, where, alongside José Da Silva, he helped launch talents such as Ariel Sheney, Révolution, Widgunz, DreA, Shan'L and many others. He then served as general stage manager for Serge Bilé's musicals, and later worked at Wahoo Music Entertainment, a Chinese music catalog investment company. He founded 4th LvL to structure the development of African artists.
Author of the Artist Up-Grade series, he now trains artists and teams in the rules of the music industry, between Africa and Europe.
The team
The people who move 4th LvL forward every day.
How we work
Every project follows the same path, whether you're signed with us or an agency client.
Listen
We review your music, your audience, your goals and your resources.
Structure
Contracts, rights, identity: we lay clean foundations before releasing anything.
Produce
Studio, production, video content, with a release calendar we stick to.
Make it last
Distribution, promotion, revenue tracking and training so you stay independent.